Precisely because obtaining high quality Web design services has become more accessible and easier to execute (partly through the Web) this is a great age for public communication. We have all sorts of epic websites being architected and erected, like the wave of old European cathedrals.  The flip side of that state of affairs is that the bar for the design itself has risen. That is excellent for customers and Web users in general — since the overall quality of online public communication is higher — but competition is more intense for designers. Customers, too, face far too many options (both human and automated services).     Par Excellence Online     Technological convergence toward the Web and using apps, and mass social acceptance of the mobile-access paradigm, makes this a really good time for companies to connect and communicate with their brands' followers. If it is done right.   One cannot just storm into the online world with the same tactics as their old offline marketing program. Once a good strategy for the  online world is arrived at the design expression of it must also be brilliant, and most of all clear.   Online messages must be clear…